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Product placement (emplazamiento de producto) : la publicidad eficaz / Camille Coralie Bouton, Yolanda Yustas.

by Coralie Bouton, Camille [autor.] | Yustas, Yolanda.

Series: Empresas y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Pirámide, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C810p.

The marketing plan handbook / Alexander Chernev.

by Chernev, Alexander [autor.].

Edition: Sixth edition.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020.

Política de producto / Susana Díaz Iglesias (coordinadora), Gabriel Cachón Rodríguez, Cristina del Castillo Feito, Alberto Prado Román... [y otros dos]

by Díaz Iglesias, Susana [editor] | Cachón Rodríguez, Gabriel [autor] | Castillo Feito, Cristina del [autor] | Prado Román, Alberto [autor] | Vargas Pérez, Ana María [autor] | Paz Gil, Iria [autor].

Series: Libros profesionales de empresaMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid: ESIC, 2022Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.62 / P769 2022.

Dirección de producto / Luis Sánchez Villa.

by Sanchez Villa, Luis [autor].

Series: Cuadernos de documentaciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / SA194d 2010.

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