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The marketing plan handbook / Alexander Chernev. by Chernev, Alexander [autor.]. Edition: Sixth edition.Material type: Text; Nature of contents: ; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020.
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Política de producto / Susana Díaz Iglesias (coordinadora), Gabriel Cachón Rodríguez, Cristina del Castillo Feito, Alberto Prado Román... [y otros dos] by Díaz Iglesias, Susana [editor] | Cachón Rodríguez, Gabriel [autor] | Castillo Feito, Cristina del [autor] | Prado Román, Alberto [autor] | Vargas Pérez, Ana María [autor] | Paz Gil, Iria [autor]. Series: Libros profesionales de empresaMaterial type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Summary language: Spanish Publisher: Madrid: ESIC, 2022Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.62 / P769 2022.
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