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		The 22 immutable laws of branding : how to build a product or service into a world\class brand / Al Ries and Laura Ries. by Ries, Al [autor.] \| Ries, Laura. Edition: First edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1998Other title: Twenty\two immutable laws of branding.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559i. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)

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