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		MARKSTRAT 3 : simulación para la mercadotecnica estratégica / Jean\Claude Larréché, Hubert Gatignon ; [traducción Julio Coro Pando]. by Larréché, Jean-Claude [autor.] \| Gatignon, Hubert. Series: Soluciones empresarialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L333m. Place hold Request article Add to cart (remove)
		How digital is your business? / Adrian Slywotzky, David Morrison ; with Karl Weber. by Slywotzky, Adrian J [autor.] \| Morrison, David J, 1947- \| Weber, Karl, 1953-. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Crown Business, 2000Online access: Contributor biographical information \| Publisher description \| Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634h. Place hold Request article Add to cart (remove)
		Advertising works 11 : case from the IPA Advertising Effectiveness Awards / edited and introduced by Tim Broadbent. by Broadbent, Tim, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B863a. Place hold Request article Add to cart (remove)
		Posicionamiento : el caso latinoamericano : el test de concepto, una herramienta de la investigación cualitativa para disenar una estrategia de posicionamiento / Gloria Gallo Carbajal ; revisión técnica Alberto Narváez Rozo. by Gallo Carbajal, Gloria [autor.] \| Narváez Rozo, Alberto [revisión] \| Pertuz Molina, Rodrígo [editor]. Edition: Editor Rodrigo Pertuz Molina.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G137p. Place hold Request article Add to cart (remove)
		Curso básico de administración de empresas / Martha Núñez Mancilla. by Anzola Rojas, Sérvulo, 1972- [autor.]. Series: Nueva serie. Educación comercialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658 / A637c. Place hold Request article Add to cart (remove)
		Guía para el ejercicio profesional de la Contaduría / Luz Marina Guevara Medina. by Guevara Medina, Luz Marina [autor.]. Series: De Comptvtis et Scriptvris. Cuadernos de Contablidad ; 9Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Pontificia Universidad Javeriana, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 657 / G939g. Place hold Request article Add to cart (remove)
		Direct marketing : strategy, planning, execution / Edward L Nash. by Nash, Edward L [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2000Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / N248d. Place hold Request article Add to cart (remove)
		Smart : lo fundamental y lo más efectivo acerca de los clientes / Ros Jay ; traductor de Gustavo Elías Fonseca. by Jay, Ros [autor.] \| Fonseca, Gustavo Elías [traductor ]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : McGraw-Hill Interamericana S.A., 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / J421s 2000, ... Place hold Request article Add to cart (remove)
		Marketing 1x1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II ; traducción Adriana Arias de Hassan. by Arias de Hassan, Adriana [traductor] \| Bonnett Vélez, Fabián [editor] \| Gilmore, James H [compilador] \| Pine, B. Joseph II [compilador]. Series: Harvard business reviewEdition: edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M345m 2000, ... Place hold Request article Add to cart (remove)
		Las ventas : una profesión para gente superior, cómo aprender a vender con éxito / Jorge Eliécer Prieto Herrera. by Prieto Herrera, Jorge Eliécer [autor.]. Series: Colección interés general. Area ventasEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Ecoe Ediciones, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / P743v 2000. Place hold Request article Add to cart (remove)
		Relationship marketing on the internet : create one on one bonds with prospects and customers and keep them forever / Roger C. Parker ; forewords bye Lynne Duddy and Seth Godin. by Parker, Roger C [autor.] \| Duddy, Lynne [prólogo.] \| Godin, Seth [prólogo.]. Series: Adams StreetwiseMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [United States] : Adams Media Corporation, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P238r 2000. Place hold Request article Add to cart (remove)

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