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		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E.Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, E. Jerome. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426e 2015. Place hold Request article Add to cart (remove)
		Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr. by Pearce, John A. II [autor.] \| Robinson, Richard B. Edition: Fourteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Mc Graw Hill Education, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / P314s 2015. Place hold Request article Add to cart (remove)

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