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		The new rules of marketing & PR : how to use social media, online video, mbile applications, blogs, news releases, & viral marketing to reach buyers directly / David Heerma Scott. by Meerman Scott, David [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / M495n 2013. Place hold Request article Add to cart (remove)
		Consumer behaviour / Jim Blythe. by Blythe, Jim [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B661c 2013. Place hold Request article Add to cart (remove)
		PROMO / Thomas C O'Guinn, Chris T Allen, Richard J Semenik. by O'guinn, Thomas C [autor.] \| Allen, Chris T \| Semenik, Richard J. Edition: Student Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Other title: PROMO 2.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O484p 2013. Place hold Request article Add to cart (remove)
		Evaluación de proyectos / Gabriel Baca Urbina. by Baca Urbina, Gabriel [autor.] \| Roig Vázquez, Pablo Eduardo [editor]. Edition: 7a. edition / editor Pablo Eduardo Roig Vázquez.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / B116e 2013. Place hold Request article Add to cart (remove)
		The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick. by Fitzpatrick, Rob [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Foundercentric, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F559m 2013. Place hold Request article Add to cart (remove)
		Public relations writing and media techniques / Dennis L. Wilcox, Bryan H Reber. by Wilcox, Dennis L [autor.] \| Reber, Bryan H. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson Education, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W667p 2013. Place hold Request article Add to cart (remove)
		Gerencia del servicio : alternativa para la competitividad / Mario Enrique Uribe Macías. by Uribe Macías, Mario Enrique [autor.]. Series: Gestión empresarialEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / U762g 2013. Place hold Request article Add to cart (remove)

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