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		Administración de productos por categorías : la nueva fórmula de vender productos / Danilo Pineda Palacio. by Pineda Palacio, Danilo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.575 / P649a 2002. Place hold Request article Add to cart (remove)
		Técnicas avanzadas de la investigación de mercados / [s.a.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.575 / T255t 1980. Place hold Request article Add to cart (remove)
		Cómo lanzar eficazmente un producto al mercado : diseno, elaboración y ejecución de estrategias de desarrollo de productos / Efraín Cerratto U. by Cerratto U., Efraín. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / C417c 1988. Place hold Request article Add to cart (remove)
		Theory and applications of the analytic network process : decision making with benefits, opportunities, costs, and risks / Thomas L. Saaty. by Saaty, Thomas Lorie [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pittsburgh, PA : RWS Publications, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.403 / S112t 2009. Place hold Request article Add to cart (remove)
		Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by West, Douglas C [autor.] \| Ford, John B. (John Battice), 1949- \| Ibrahim, Essam. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Oxford University Press, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / W520s 2015, ... Place hold Request article Add to cart (remove)
		Pensar que todo esto salió de una sola cajita : Unilever en la vida de los chilenos / Álvaro Díaz. by Díaz, Álvaro [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Santiago de Chile] : Unilever, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A591p 2013. Place hold Request article Add to cart (remove)
		Del insumo al producto : logística y administración de la cadena de valor / Martín Christopher. by Christopher, Martín [autor.]. Edition: 1a. edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México Trillas 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / C556d 2014. Place hold Request article Add to cart (remove)
		Management of new product launches and other marketing projects / Michael W. Lodato. by Lodato, Michael W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Indiana [Estados Unidos] : AuthorHouse, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L821m 2008. Place hold Request article Add to cart (remove)
		Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow. by Lombardo, C. Todd [autor.] \| McCarthy, Bruce \| Ryan, Evan \| Connors, Michael \| Bastow, Janna [prefacio.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018. Place hold Request article Add to cart (remove)
		En el blanco : 10 pasos para un lanzamiento exitoso : los nuevos productos como una nueva estrategia para el crecimiento de las empresas / presentador José Fernando Dueñas. by Dueñas Burgos, José Fernando. Series: Video kit de capacitación \ Mercadeo y ventasMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : P&B producciones, [2002]Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.575 / D852e 2002, ... Place hold Request article Add to cart (remove)
		En el blanco : 10 pasos para un lanzamiento exitoso : los nuevos productos como una nueva estrategia para el crecimiento de las empresas y otros títulos / José Fernando Dueñas. by Dueñas Burgos, José Fernando \| Díaz Cortés, Carlos [Colaborador.] \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA. Series: Video kit de capacitación \ Mercadeo y ventasMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : P&B producciones, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / B641 2002. Place hold Request article Add to cart (remove)
		The marketing plan handbook / Alexander Chernev. by Chernev, Alexander [autor.]. Edition: Sixth edition.Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020. Place hold Request article Add to cart (remove)
		Idea, producto y negocio : tres pasos en la creación de productos digitales innovadores / Justo Hidalgo. by Hidalgo, Justo N, 1974- [autor,]. Edition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Libros de Cabecera, 2017Copyright date: ©2017Other title: Idea, producto y negocio : 3 pasos en la creación de productos digitales innovadores.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / H632 2017. Place hold Request article Add to cart (remove)
		Política de producto / Susana Díaz Iglesias (coordinadora), Gabriel Cachón Rodríguez, Cristina del Castillo Feito, Alberto Prado Román... [y otros dos] by Díaz Iglesias, Susana [editor] \| Cachón Rodríguez, Gabriel [autor] \| Castillo Feito, Cristina del [autor] \| Prado Román, Alberto [autor] \| Vargas Pérez, Ana María [autor] \| Paz Gil, Iria [autor]. Series: Libros profesionales de empresaMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid: ESIC, 2022Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.62 / P769 2022. Place hold Request article Add to cart (remove)
		Dirección de producto / Luis Sánchez Villa. by Sanchez Villa, Luis [autor]. Series: Cuadernos de documentaciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / SA194d 2010. Place hold Request article Add to cart (remove)

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