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MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F | McDaniel, Carl.

Edition: Twelfth edition / student .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Cengage Learning, 2019Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m5 2019, ...

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Essentials of marketing / Charles W. Lamb; Joseph F. Hair, JR.; Carl McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F [coautor.] | McDaniel, Carl [coautor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: United States: Cengage Learning, 2012Copyright date: ©2009 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218 2012.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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