Results
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HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press | Rust, Roland T [autor.] | Moorman, Christine [autor.] | Bhalla, Gaurav [autor.] | Edelam, David C, 1961- [autor.] | Levitt, Theodore [autor.] | Christensen, Clayton M [autor.] | Cook, Scott, 1952- [autor.] | Hall, Taddy [autor.] | Keller, Kevin Lane, 1956- [autor.] | Silverstein, Michael J, 1955- [autor.] | Sayre, Kate [autor.] | Anderson, James C [autor.] | Narus, James A [autor.] | van Rossum, Wouter [autor.] | Fournier, Susan [autor.] | Lee, Lara [autor.] | Reichheld, Frederick F [autor.] | Kotler, Philip, 1931- [autor.] | Rackham, Neil [autor.] | Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type:  Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ...
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The marketing plan / William M. Luther : how to prepare and implement it. by Luther, William M [autor.]. Edition: 4a edición.Material type: Text; Format:
electronic
available online
 ; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [Washington D.C.] : Amacom, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 L973m.
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Strategic market management / David A Aaker. by Aaker, David A [autor.]. Edition: Tenth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A111s 2014.
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Primer workshop Cesa : mejores prácticas para la enseñanza del marketing. by Colegio de Estudios Superiores de Administración. Cesa. Material type:  Film; Type of visual material:
videorecording
Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración (CESA), 2014Availability: Items available for loan: Biblioteca CESA (9)Call number: C371c, ...
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La planeación y el desarrollo de productos / Hernando Abdú Salame. by Abdu Salame, Hernando [autor.]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / A138p 2013.
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MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] | Hair, Joseph F [autor] | Mascaró Sacristán, Pilar | Mcdaniel, Carl, Jr, 1941- [autor] | Ramos Solano, María de lol Ángeles [revisión] | Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ...
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Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley. by Kerin, Roger A [autor.] | Hartley, Steven William. Edition: 6a edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K455m 2016. Not available: Biblioteca CESA: Lost (1).
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Mm : wath's inside / Dawn Iacobucci. by Iacobucci, Dawnn R [autor.]. Edition: 1a edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Mason, OH : Sout-Western Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / I115m 2010.
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