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The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick.

by Fitzpatrick, Rob [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Foundercentric, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F559m 2013.

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Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala.

by Lovelock, Christopher H [autor.] | Wirtz, Jochen.

Edition: Séptima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L911m1 2015, ...

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Let's get real or let's not play : transforming the buyer/seller relationship / Mahan Khalsa, Randy Illig.

by Khalsa, Mahan [autor.] | Illig, Randy.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K452l 2008.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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