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Problems in Merchandise Distribution / Malcolm P. McNair. [y otros].

by Borden, Neil H | Learned, Edmund P | Lewis, Howard T | Mcnair, Malcolm P | Teele, Stanley F | Tosdal, Harry R | Wernette, J. Phillip.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1947Availability: Not available: Biblioteca CESA: Damaged (1).

Trout on strategy : capturing mindshare, conquering markets / Jack Trout.

by Trout, Jack [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Other title: Strategy.Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861t.

Born digital : understanding the first generation of digital natives / John Palfrey, Urs Gasser.

by Palfrey, John [autor.] | Gasser, Urs.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Basic Books, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 303.4833 / P159b 2008, ... Not available: Biblioteca CESA: Lost (1).

Marketing research : how to analyze products, markets, and methods of distribution : Ernest S. Bradford.

by Bradford, Ernest Smith, 1877- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York ; London : McGraw-Hill, 1951Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B727.

Reality in advertising : Rosser Reeves.

by Reeves, Rosser [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : [s.e.], 1961Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R3321r.

Statistical techniques in market research / Robert Ferber.

by Ferber, Robert [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1949Availability: Not available: Biblioteca CESA: Damaged (1).

Customers for life : how to turn that one-time buyer into a lifetime customer : Carl Sewell, Paul B. Brown.

by Sewell, Carl [autor.] | Brown, Paul B.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Pocket Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S516c.

Marketing through turbulent times / Jenny Darroch.

by Darroch, Jenny [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D225m, ...

Direct marketing : strategy, planning, execution / Edward L Nash.

by Nash, Edward L [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / N248d.

Why we buy, the science of shopping : updated and revised for the internet, the global consumer and beyond / Paco Underhill.

by Underhill, Paco [autor.].

Edition: edición ampliada y revisada .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Simon & Schuster Paperbacks, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U551w 2009, ...

The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels ; with a foreword by Geoffrey A Moore.

by Wiefels, Paul [autor.] | Moore, Geoffrey A, 1946-. Crossing the chasm | Moore, Geoffrey A, 1946-. Inside the tornado.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 2002Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W644ch.

Supply chain transformation : building and executing an integrated supply chain strategy / J. Paul Dittmann.

by Dittmann, J. Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D615s.

Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell.

by Godin, Seth [autor.].

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Hyperion, 2001Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G585u.

What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff.

by Doctoroff, Tom [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83430951 / D673w, ...

Market and society in Korea : interest, institution, and the textile industry / Dennis McNamara.

by Mcnamara, Dennis L [autor.].

Series: Routledge advances in Korean studies ; 2Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Routledge, 2002Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: KM 338.4 / M478m 2002.

Functional Data Analysis with R and MATLAB / by James Ramsay, Giles Hooker, Spencer Graves.

by Ramsay, James [autor] | Springerlink (Online Service).

Series: Use RMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York, NY : Springer New York, 2009Publisher: [California] : [s.e.], 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 519.5 / R148f 2015.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E.Jerome McCarthy.

by Perreault, William D [autor.] | Mccarthy, E. Jerome.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426e 2015.

Marketing management / Greg W. Marshall, Mark W. Johnston.

by Marshall, Greg W [autor.] | Johnston, Mark W.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill Education, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M355m 2015.

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