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Estrategias de producto : una estrategía del nuevo milenio / Juan Alejandro Gutierrez Hurtado ; director Oscar Bravo Peláez; Realización Venturi producciones.

by Gutierrez Hurtado, Juan Alejandro | Bravo Peláez, Oscar [director.].

Series: Video Colección EmpresarialMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : M.S.T.V. & Video, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / ES79 2000, ...

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan, 1952- [autor.] | Mauborgne Renee.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2).

The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony...[y otros].

by Anthony, Scott D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business Press, 2008Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4063 / A628i 2008.

Brand against the machine : how to build your brand, cut through the marketing noise and stand out from the competition / John Morgan.

by Morgan, John [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 M847b. Not available: Biblioteca CESA: Lost (1).

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