TY  - BOOK
AU  - Gupta,Sunil
AU  - Lehmann,Donald R.
TI  - Managing customers as investments: the strategic value of customers in the long run 
SN  - 0131428950
U1  - 658.812 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Wharton School Pub.
KW  - Satisfacción del cliente
KW  - Mercadeo
KW  - Administracion
KW  - Management
KW  - Relaciones con los clientes
KW  - Satisfacción del consumidor
N1  - Includes bibliographical references (p. 187\198) and index
ER  -