TY  - BOOK
AU  - Seitel,Fraser P.
TI  - The practice of public relations
SN  - 0132304511
U1  - 659.2 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Mercadeo
KW  - Relaciones Públicas
KW  - Estados Unidos
KW  - Relaciones publicas en bancos -- United States
N1  - Includes bibliographical references and index; What is public relations, anyway? \\ The growth of public relations \\ Communication \\ Public opinion \\ Management \\ Ethics \\ The law \\ Research \\ Print media relations \\ Electronic media relations \\ Employee relations \\ Multicultural community relations \\ Government relations \\ Consumer relations \\ International relations \\ Public relations writing\\ Integrated marketing communications  \\ Public relations and the Internet \\ Crisis management
UR  - http://www.loc.gov/catdir/toc/ecip0615/2006017757.html
ER  -