TY  - BOOK
AU  - Marconi,Joe
ED  - American Marketing Association
TI  - The brand marketing book: creating, managing, and extending the value of your brand 
SN  - 0844222577
U1  - 658.827 
PY  - 2000///
CY  - Lincolnwood, Ill
PB  - NTC Business Books
KW  - Investigación de mercados
KW  - Marcas de empresas
KW  - Productos nuevos
KW  - Imagen y diseño corporativo
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 237\240) and index
UR  - http://www.loc.gov/catdir/description/mh023/99023371.html
UR  - http://www.loc.gov/catdir/toc/mh023/99023371.html
ER  -