TY  - BOOK
AU  - Benioff,Marc
AU  - Langley,Monica
TI  - Trailblazer: the power of business as the greatest platform for change 
SN  - 9781471181832
U1  - 658.4092 23
PY  - 2020///
CY  - Londres
PB  - Simon & Schuster
KW  - Liderazgo
KW  - Enseñanza
KW  - Formación de líderes
KW  - Aptitud creadora
KW  - Desarrollo profesional
KW  - Motivación del empleado
KW  - Gestión empresarial
N1  - Incluye índice (237-251); 1. Beginnings: The Benioffs of San Francisco ; 2. Values: what you do matters ; 3. Trust: the number one value ; 4. Customer success: transformation through technology ; 5. Innovation: artificial intelligence and the power of ecosystems ; 6. Equality: a good look in the mirror ; 7. Ohana: redefining corporate culture ; 8. Giving back means looking forward: investing in the trailblazers of the future ; 9. Beginner's mind: from a blank page to the same page ; 10. Stakeholders: we are all connected on this planet ; 11. The activist CEO: taking a stands is not optional
N2  - Nowadays, companies cannot afford to separate business objectives from the social issues surrounding them. In the future, profits and progress will no longer be sustainable unless they serve the greater good. According to Benioff, the way to achieve this is by embracing a culture in which your values permeate everything you do. In Trailblazer, he reveals how Salesforce's commitment to giving back has become the company's greatest competitive advantage and the most powerful engine of its success. Whether you run a company or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change
ER  -