TY  - BOOK
AU  - Maurya,Ash
TI  - Scaling lean: mastering the key metrics for startup growth 
SN  - 9780241279243
U1  - 658.4012 23
PY  - 2016///.
PB  - Portfolio Penguin
KW  - Planificación estratégica
KW  - Crecimiento empresarial
KW  - Microempresas
KW  - Planificación
KW  - Crecimiento
KW  - Eficacia organizacional
KW  - Liderazgo empresarial
N1  - Contiene información biográfica del autor; Incluye índice (275-290); Chapter 1. Traction is the goal ; Chapter 2. The back-of-the-envelope business model test ; Chapter 3. Build a traction model ; Chapter 4. The customer factory blueprint ; Chapter 5. Benchmark your customer factory ; Chapter 6. Finding constraints ; Chapter 7. The art of the scientist ; Chapter 8. Seven habits for highly effective experiments ; Chapter 9. Dealing with failure ; Chapter 10. Avoid curse of specialization ; Chapter 11. Hold yourself accountable
N2  - Scaling Lean offers an invaluable blueprint for mod­eling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage
ER  -