TY  - BOOK
AU  - Blanchard,Olivier Jean
AU  - Brian,Solis
TI  - Social media ROI: managing and measuring social media efforts in your organization 
SN  - 9780789747419
U1  - 658.802 23
PY  - 2011///
CY  - Estados Unidos de América : 
PB  - Pearson Education,  
KW  - Mercadeo
KW  - Inversiones
KW  - Tasa de retorno
KW  - Medios sociales
KW  - Administración
KW  - Mercadeo en internet
KW  - Planificación estratégica
N1  - Incluye información biográfica del autor; Social media program development ; II. Social media program integration ; III. Social media program management ; IV. Social media program measurement
N2  - Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media
ER  -