TY  - BOOK
AU  - Turner,Jamie
AU  - Shah,Reshma
TI  - How to make money with social media: an insider's guide on using new and emerging media to grow your business 
SN  - 9780132100564
U1  - 658.87 
PY  - 2011///
CY  - New Jersey, United States : 
PB  - FT Press
KW  - Mercadeo en internet
KW  - Redes sociales
KW  - Medios sociales
KW  - Aspectos económicos
KW  - Planificación estratégica
N1  - Incluye índice (276-289); Incluye información biográfica de los autores; Part I. The social media lanscape ; Chapter 1. What social media Isn't ; Chapter 2. The evolution of marketing ; Chapter 3. How to think abount social media ; Chapter 4. The language of social media ; Part II. How to set yourself up for social media sucess ; Chapter 5. Laying the Groundwork for sucess ; Chapter 6. Why your first social media campaing didn't work ; Chapter 7. Managing the conversation ; Chapter 8. Creating circular momentum ; Part III. Social media platforms ; Chapter 9. Social media is more than just YouTube, LinkedIn, Facebook, and Twitter ; Chapter 10. How to use Networking Platforms to help you grow your sales and revenue ; Chapter 11. How to use promoting platforms to help you grow your sales and revenue ; Chapter 12. How to use sharing platforms to help you grow your sales and revenue ; Chapter 13. Mobile media, augmented reality, and widgets, Oh my! ; Part IV. Social media integration ; Chapter 14. How to integrate social media into your marketing plan ; Chapter 15. How to conduct a competitive assessment ; Chapter 16. Conducting an internal situation analysis ; Chapter 17. Understandig the customer thought processes ; Chapter 18. Establishing your major objectives and key strategies ; Chapter 19. Aligning your social media strategy with your brand essence ; Part V. How to measure social media ; Chapter 20. How to measure a social media Campaign ; Chapter 21. Step 1: Measuring the quantitave Data ; Chapter 22. Step 2: Measuring the quantitave Data ; Chapter 23.  Step 3: Measuring the only really important thing your return on investment ; Part VI. Conclusion ; Chapter 24. Social media guidelines for corporations ; Chapter 25. 59 things you need to do on your way to a successfull social media campaign
N2  - This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk
ER  -