TY  - BOOK
AU  - Jones,Susan K.
TI  - Creative strategy in direct marketing
SN  - 0844231797
U1  - 658.84 
PY  - 1990///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Mercadeo directo
KW  - Estrategias de ventas
KW  - Venta directa
N1  - Incluye referencias bibliográficas e índice; 1. Laying the groundwork ; 2. The art and science of creative direct mail ; 3. Creative direct marketing: beyond direct mail ; Direct marketing production
ER  -