TY - BOOK AU - Weiss,Alan TI - The consulting bible: everything you need to know to create and expand a seven-figure consulting practice SN - 9780470928080 U1 - 658.46 PY - 2011/// CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc., KW - Asesores de empresas KW - Consultoría empresarial KW - Planeación de mercadeo KW - Crecimiento empresarial N1 - Incluye índice; Section I. Genesis: Consulting as a Profession ; Chapter 1. Origins and Evolution: From Whence We Came ; Chapter 2. Creation: How to Establish and Improve Your Firm's Presence ; Chapter 3. Philosophy: What You Believe Will Inform How You Act ; Section II Exodus: Consulting as a Business ; Chapter 4. The Journey: How to Market Your Value Rapidly and Profitably ; Chapter 5. Presence: How to Be an Authority and Expert ; Chapter 6. Celebrity: How to be the Authority and Expert ; Section III. Deuteronomy: Consulting Methodology ; Chapter 7. The Perfect Proposal: How to Write a Proposal That's Accepted Every Time ; Chapter 8. Implementation: Magic Formula: Rapid Results with Low Labor Intensity ; Chapter 9. Disengaging: It's Been Nice, but I Really Must Be Going ; Section IV Acts of the Apostles: Implementing Consulting Methodologies ; Chapter 10. Interpersonal Methodologies: People First ; Chapter 11. Teams and Groups: No One Is an Island ; Chapter 12. Organization Development: All the King's Horses, and All the King's Men . . . ; Section V. Proverbs: Consulting Success ; Chapter 13. Ethics of the Business: What's Legal Isn't Always Ethical ; Chapter 14. Exit Strategies: Nothing Is Forever ; Chapter 15. Payback and Reinvestment: We Build Our Houses and Then They Build Us N2 - Todo lo que necesita saber sobre la creación de una práctica de consultoría exitosa y de clase mundial. Ya sea un consultor veterano o nuevo en la industria, empresario o director de una pequeña empresa, The Consulting Bible le dice absolutamente todo lo que necesita saber para crear y expandir una práctica de consultoría independiente o boutique de siete cifras. El experto autor Alan Weiss, quien asesora a consultores a nivel mundial y ha escrito más libros sobre consultoría en solitario que nadie en la historia, comparte su experiencia de manera integral ER -