TY - GEN AU - Burford,Victor L. AU - Miller,John A. AU - Cabot Lodge,George TI - Colección Harvard Business Review T2 - Harvard Business Review SN - 0867351233 U1 - 658.005 PY - 1953/// CY - Boston PB - Harvard Business Review KW - Administración de negocios KW - Administración de recursos humanos KW - Historia económica KW - Comunicación empresarial KW - Liderazgo empresarial KW - Motivación del empleado N1 - 1. Motivation: part II / Victor L. Burford, Robert H. Schaffer ; 2. Renewing the will to work / John A. Miller, George Cabot Lodge ; 3. Performance appraisal / David W. Ewing, Douglas McGregor ; 4. Conflict & cooperation in management / David W. Ewing, Chris Argyris ; 5. Human relations: part II / Harry Levinson, Robert W. Cambreleng ; 6. Executive power - its use and misuse / Louis B. Barnes, Robert N. McMurry ; 7. Staying on top of the job / Robert L Katz, Paul R. Lawrence ; 8. Effective Communication / Renato Tagiuri ; 9. Business classics: fifteen key concepts for managerial success / Theodore Levitt, Frederic Herzberg ; 10. Dealing with conflict / Roger Fisher, William E. Fulmer ; 11. Coping with the difficult employee / Barrie Sanford Greiff, Stanley M. Davis ; 12. Executives in mid career / John A. Miller ; 13. The executive life / Henry Mintzberg, John J. Gabarro ; 14. Product policy for industrial godos companies / Benson P. Shapiro ; 15. Implementing marketing strategies: part II ; 16. Pricing for profit / Benson P. Shapiro ; 17. Understanding and meeting consumerism's challenges / E.B Weiss, Kenneth Dameron ; 18. Marketing communications in a changing environment / Alan J. Resnik, Peter B.B. Turney ; 19. Implementing marketing strategies / Benson P. Shapiro ; 20. How to improve sales management / Benson P. Shapiro ; 21 Human Relations: Part I / Wendell Johnson y otros. ; 22. Motivation: Part 1 / M. Scott Myers y otros ER -