TY  - BOOK
ED  - Harvard Business Review Press.
TI  - HBR's 10 must reads on strategic marketing
T2  - HBR's 10 must reads series
SN  - 9781422189887
U1  - 658.049 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Mercadeo estratégico
KW  - Estrategias de mercadeo
KW  - Estrategias de ventas
N1  - Disponible Kindle; Rethinking marketing: Roland T. Rust, Christine Moorman, Gaurav Bhalla; Branding in the digital age: David E. Edelman; Marketing Myopia: Theodore Levitt; Marketing Malpractice: Calyton M. Christensen, Scott Cook, Taddyy Hall; The Brand Report Card: Kevin Lane Keller; The Female Economy: Michael J. Silverstein, Kate Sayre; Customer Value Propositions in Business Markets: James C. Anderson, James A. Narus, Wouter van Rossum; Getting brand communities right: Susan Fournier, Lara Lee; The one number you need to know: Frederick F. Reichheld; Ending the war between sales and marketing: Philip Kotler, Neil Rackham, Suj Krishnaswamy
N2  - Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales
ER  -