TY  - BOOK
AU  - Garner,Bryan A.
ED  - Harvard Business Review Press.
TI  - HBR guide to better business writing
T2  - Harvard Business Review guides
SN  - 9781422184035
U1  - 658.4 
PY  - 2012///.
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press
KW  - Escritura comercial
KW  - Guías
KW  - Redacción
KW  - Habilidades administrativas
KW  - Pensamiento creativo
KW  - Persuasión (Retorica)
N1  - Disponible en Ebsco Ebooks; Incluye referencias bibliográficas (199-201) e índice (203-207); Section 1: Delivering the goods quickly and clearly ; 1. Know why you're writing ; 2. Understand your readers ; 3. Divide the writing process into four separate tasks ; 4. Before writing in earnest, jot down your three main points in complete sentences ; 5. Write in full rapidly ; 6. Improve what you've written ; 7. Use graphics to illustrate and clarify ; Section 2: Developing your skills ; 8. Be relentlessly clear ; 9. Learn to summarize accurately ; 10. Waste no words ; 11. Be plain spoken: avoid bizspeak ; 12. Use chronology when giving a factual account ; 13. Be a stickler for continuity ; 14. Learn the basics of correct grammar ; 15. Get feedback on your drafts from colleagues ; Section 3: Avoiding the quirks that turn readers off ; 16. Don't anesthetize your readers ; 17. Watch your tone ; Section 4: Common forms of business writing ; 18. E.mails ; 19. Business letters ; 20. Memos and reports ; 21. Performance appraisals
N2  - When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. Contraportada
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