TY  - BOOK
AU  - Martin,Roger L.
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
AU  - Immelt,Jeffrey R.
AU  - Bettencourt,Lance A.
AU  - Ulwick,Anthony W.
AU  - Day,George S.
AU  - Thomke,Stefan
AU  - Reinertsen,Donald
AU  - Moss Kanter,Rosabeth
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
AU  - Drucker,Peter Ferdinand
AU  - Christensen,Clayton M.
AU  - Kaufman,Stephen P.
AU  - Shih,Willy
ED  - Harvard Business Review Press.
TI  - HBR's 10 must reads  on innovation
T2  - HBR's 10 must reads
SN  - 9781422189856
U1  - 658.401 
PY  - 2013///.
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press
KW  - Creatividad e innovación
KW  - Difusión de innovaciones
KW  - Innovaciones tecnológicas
KW  - Administración
KW  - Pensamiento creativo
KW  - Productos nuevos
N1  - Disponible en Ebsco Ebooks; Incluye índice (173-179); The innovation catalysts ; Stop the innovation wars ; How GE is disrupting itself ; The customer-centered innovation map ; Is it real? can we win? is it worth doing? ; Six myths of product development ; Innovation: the classic traps ; Discovery-driven planning ; The discipline of innovation ; Innovation killers
N2  - To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing, innovate through the front lines-not just from the top, adapt innovations from the developing world to wealthier markets, tweak new ventures along the way using discovery-driven planning, tailor your efforts to meet customers' most pressing needs, avoid classic pitfalls such as stifling innovation with rigid processes. Contraportada
UR  - http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675211&lang=es&site=eds-live
ER  -