TY  - BOOK
AU  - Peter,J Paul
AU  - Donelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780077861056
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Plan de mercadeo
KW  - Mercadeo
KW  - Administración
KW  - Estudio de casos
KW  - Mercadeo internacional
N1  - Incluye índice; 1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans
ER  -