TY  - BOOK
AU  - Hennessey,Hubert D.
AU  - Kopp,Robert J.
TI  - How to write a marketing plan
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - American Management Association
KW  - Planeación en mercadeo
KW  - Plan de mercadeo
KW  - Mercadeo
ER  -