TY  - BOOK
AU  - Qualman,Erik
TI  - Socialnomics: how social media transforms the way we live and do business 
SN  - 1118232658
U1  - 658.872 
PY  - 2013///]
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Internet en los negocios
KW  - Aspectos sociales
KW  - Medios de comunicación social
KW  - Mercadeo
KW  - Mercadeo por internet
KW  - Comercio electrónico
KW  - Medios de comunicación de masas
KW  - Aspecto social
KW  - Redes sociales
KW  - Aspectos económicos
N1  - Foreword \\ Acknowledgments \\ About this book \\ Introduction \\ Word of mouth goes world of mouth \\ Social media = preventative behavior \\ Social media = braggadocian behavior \\ What we can learn from politics \\ I care more about what my neighbor thinks than what google thinks \\ Death of social schizophrenia \\ Winners and losers in a 140\character world \\ Next steps for companies and the glass house generation \\ Social media rolodex and resources \\ Social ROI \\ Social success secrets (give them to me
ER  -