TY  - BOOK
AU  - Grant,Robert Morris
TI  - Contemporary strategy analysis
SN  - 0470747102
U1  - 658.4012 
PY  - 2010///
CY  - Chichester (England)
PB  - John Wiley & Sons
KW  - Competitividad
KW  - Ventaja competitiva
KW  - Planificación estratégica
KW  - Toma de decisiones
KW  - Cambio organizacional
KW  - Planificación empresarial
N1  - Incluye referencias bibliográficas e índice; The --; concept of strategy. \\ --; Goals, values, and performance. \\ --; Industry analysis : the fundamentals. \\ --; Further topics in industry and competitive analysis. \\ --; Analyzing resources and capabilities. \\ --; Developing resources and capabilities. \\ --; Organization structure and management systems : the fundamentals of strategy implementation. \\; The --; nature and sources of competitive advantage. \\ --; Cost advantage. \\ --; Differentiation advantage. \\ --; Industry evolution and strategic change. \\ --; Technology\based industries and the management of innovation. \\ --; Competitive advantage in mature industries. \\ --; Vertical integration and the scope of the firm. \\ --; Global strategies and the multinational corporation. \\ --; Diversification strategy. \\ --; Implementing corporate strategy : managing the multibusiness corporation. \\ --; Current trends in strategic management
UR  - http://www.loc.gov/catdir/enhancements/fy0917/2009025382\t.html
ER  -