TY  - BOOK
AU  - Renvoisé,Patrick
AU  - Morin,Christophe
TI  - Neuromarketing: understanding the buy button in your customer's brain 
SN  - 9780785226802
U1  - 658.80019 
PY  - 2007///
CY  - Nashville, TN
PB  - Thomas Nelson
KW  - Neuropsicología
KW  - Neuromercadeo
KW  - Mercadeo
KW  - Aspectos psicológicos
KW  - Preferencias de los consumidores
N1  - Incluye referencias bibliográficas (p. 237\239); Three brains, one decision\maker \\ The only six stimuli that speak to the old brain \\ The methodology: four steps to success \\ Step 1: diagnose the pain \\ Step 2: differentiate your claims \\ Step 3: demonstrate the gain \\ Step 4: deliver to the old brain \\ The first message building block: grabbers \\ Message building block #2: big picture \\ Message building block #3: claims \\ Message building block #4: proofs of gain \\ Message building block #5: handling objections \\ Message building block #6: the close \\ The first impact booster: wording with you \\ Impact booster #2: your credibility \\ Impact booster #3: contrast \\ Impact booster #4: emotion \\ Impact booster #5: learning styles \\ Impact booster #6: stories \\ Impact booster #7: less is more \\ Marketing is dead, long live neuromarketing \\ Handbook: selling to the old brain 101 \\ Brainpower: quick review of concepts
ER  -