TY  - BOOK
AU  - Magretta,Joan
TI  - Understanding Michael Porter: the essential guide to competition and strategy 
SN  - 1422160599
U1  - 658.4012 
PY  - 2012///
CY  - Boston, MA
PB  - Harvard Business Review Press
KW  - Administración
KW  - Planificación estratégica
KW  - Competencia económica
KW  - Administración industrial
N1  - Includes bibliographical references and index; Competition: the right mind\set \\ The five forces: competing for profits \\ Competitive advantage: the value chain and your P&L \\ Creating value: the core \\ Trade\offs: the linchpin \\ Fit: the amplifier \\ Continuity: the enabler \\ Epilogue: a short list of implications
ER  -