TY  - BOOK
AU  - Aaker,David A.
TI  - Developing business strategies
SN  - 0471064114
U1  - 658.4012 
PY  - 2001///
CY  - New York
PB  - J. Wiley
KW  - Planeación de mercadeo
KW  - Mercadeo
KW  - Administración
KW  - Management
KW  - Planificación estratégica
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley043/2001024901.html
UR  - http://www.loc.gov/catdir/description/wiley036/2001024901.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001024901.html
ER  -