TY  - BOOK
AU  - Sinha,Indrajit
AU  - Foscht,Thomas
TI  - Reverse psychology marketing: the death of traditional marketing and the rise of the new pull game 
SN  - 0230507549
U1  - 658.8 
PY  - 2007///
CY  - Basingstoke (England)
PB  - Palgrave MacMillan
KW  - Psicología del consumidor
KW  - Mercadeo
KW  - Aspectos psicológicos
KW  - Aspectos sociales
KW  - Mercadeo -- Psychological aspects
KW  - Mercadeo -- Social aspects
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0703/2006051561\b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0703/2006051561\d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0703/2006051561\t.html
UR  - http://bvbr.bib\bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015728019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -