TY  - BOOK
AU  - Anholt,Simon
TI  - Competitive identity: the new brand management for nations, cities and regions 
SN  - 0230500285
U1  - 659.11 
PY  - 2007///
CY  - Basingstoke (England)
PB  - Palgrave Macmillan
KW  - Mercadeo y lugares
KW  - Competencia Económica Internacional
KW  - Productos
KW  - Administracion
KW  - Marcas de empresas
KW  - Administración de productos
KW  - Relaciones internacionales
N1  - Includes bibliographical references (p. 129) and index
N2  - Ever since Simon Anholt coined the phrase nation branding in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity\\Jacket
UR  - http://catdir.loc.gov/catdir/enhancements/fy0703/2006050177\b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0703/2006050177\d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0703/2006050177\t.html
UR  - http://bvbr.bib\bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015407798&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
UR  - http://bvbr.bib\bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015407798&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -