TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0132538962
U1  - 659.1 
PY  - 2012///
CY  - Boston, MA
PB  - Prentice Hall
KW  - Comunicación en mercadeo
KW  - Publicidad
KW  - Mercadeo
N1  - Includes bibliographical references and index
ER  -