TY  - BOOK
AU  - Corey,E Raymond
AU  - Lovelock,Christopher H.
AU  - Ward,Scott
ED  - Harvard University..
TI  - Problems in marketing
T2  - McGraw\Hill series in marketing
SN  - 0070131414
U1  - 658.8 
PY  - 1981///
CY  - New York
PB  - McGraw\Hill
KW  - Casos en mercadeo
KW  - Planeación de mercadeo
KW  - Estrategias de mercadeo
KW  - Mercadeo
KW  - Administración de mercadeo
KW  - Mercadeo -- Case studies
KW  - Mercadeo -- Management -- Case studies
N1  - Case materials of the Harvard Graduate School of Business Administration; Includes bibliographical references
ER  -