TY  - BOOK
AU  - Treacy,Michael
AU  - Wiersema,Frederik D.
TI  - The discipline of market leaders: choose your customers, narrow your focus, dominate your market 
SN  - 0201407191
U1  - 658.8 
PY  - 1997///
CY  - Reading, MA
PB  - Addison\Wesley Pub. Co.
KW  - Competitividad
KW  - Segmentación del mercado
KW  - Servicio al cliente
KW  - Competencia económica
KW  - Calidad de los productos
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0832/98100603\b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0832/98100603\d.html
UR  - http://lcweb.loc.gov/catdir/toc/98\100603.html
ER  -