TY  - BOOK
AU  - Sudharshan,Devanathan
TI  - Marketing strategy: relationships, offerings, timing & resource allocation 
SN  - 0024182648
U1  - 658.8 
PY  - 1995///
CY  - Englewood Cliffs, NJ
PB  - Prentice\Hall
KW  - Mercadeo
KW  - Management
KW  - Planificación estratégica
KW  - Competencia económica
N1  - Includes bibliographical references and index
ER  -