TY  - BOOK
AU  - Goldstein,Noah J.
AU  - Cialdini,Robert B.
AU  - Martin,Steve J.
TI  - Yes!: 50 scientifically proven ways to be persuasive 
SN  - 1416570969
U1  - 658.45 
PY  - 2008///
CY  - New York
PB  - Free Press
KW  - Persuasión (Psicología)
KW  - Mercadeo
KW  - Comunicación en los negocios
KW  - Comunicación interpersonal
N1  - Includes bibliographical references (p. 233\246) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1107/2007041917\b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2007041917\d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0829/2007041917\s.html
UR  - http://www.loc.gov/catdir/toc/ecip082/2007041917.html
ER  -