TY  - BOOK
AU  - Burton,Philip Ward
AU  - Purvis,Scott C.
TI  - Which ad pulled best?: 50 case histories on how to write and desing ads that work 
SN  - 0844235148
U1  - 659.1 
PY  - 1992///
CY  - Illinois
PB  - NTC Business Books
KW  - Publicidad
KW  - Publicidad comercial artística
KW  - Diseño gráfico
ER  -