TY  - BOOK
AU  - Ries,Eric
TI  - The startup way: how modern companies use entrepreneurial management to transform culture & drive long-term growth 
SN  - 9781101903209
U1  - 658.4063 
PY  - 2017///
CY  - United States : 
PB  - Currency, 
KW  - Innovación empresarial
KW  - Estrategia y técnica
KW  - Efectividad organizacional
KW  - Nuevas empresas
KW  - Creatividad en los negocios
KW  - Innovaciones tecnológicas
KW  - Éxito en los negocios
KW  - Emprendimiento
N1  - Incluye ilustraciones y gráficas; Incluye referencias bibliográficas; Chapter 1. Respect the past, invent the future: creating the modern company ; Chapter 2. Entrepreneurship: the missing function ; Chapter 3. A startup state of mind ; Chapter 4. Lessons from the lean startup ; Chapter 5. A management system for innovation at scale ; Chapter 6. Phase one: critical mass ; Chapter 7. Phase two: scaling up ; Chapter 8. Phase three: deep systems ; Chapter 9. Innovation accounting ; Chapter 10. A unified theory of entrepreneurship ; Chapter 11. Toward a pro-entrepreneurship public policy
N2  - Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio
ER  -