TY  - BOOK
ED  - Harvard University. Harvard Business School
TI  - Marketing research the right way
T2  - A Harvard Business Review Paperback
SN  - 0875842763
U1  - 658.83 
PY  - 1991///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Planeación de mercadeo
KW  - Mercadeo
KW  - Investigaciones
KW  - Investigación de mercadeo
ER  -