TY  - BOOK
AU  - Bird,Drayton
TI  - Commonsense direct marketing
SN  - 9780749425845
U1  - 658.84 
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Mercadeo directo
KW  - Comunicación en mercadeo
KW  - Servicio al cliente
KW  - Mercadeo relacional
N1  - Título en portada: Commonsense direct marketing : "read it and re-read it. It contains the knowledge of a lifetime; 1. Beginnings ; 2. The three graces of direct marketing ; 3. Direct marketing can do more then you think ; 4. How to get started ; 5. Positioning and other mysteries explained ; 6. How to plan clearly ; 7. Media: A different, more flexible approach ; 8. Your asset ; 9. Where ideas come from and how to express them persuasively ; 10. How to make your creative work virtually foolproof
ER  -