TY  - BOOK
AU  - East,Robert
AU  - Vanhuele,Marc
AU  - Wright,Malcolm
TI  - Consumer behaviour: applications in marketing 
SN  - 9781446211236
U1  - 658.834 
PY  - 2013///
CY  - London : 
PB  - SAGE
KW  - Mercadeo
KW  - Comportamiento del consumidor
KW  - Aspectos sociales
KW  - Aspectos psicológicos
N1  - Disponible Kindle; Incluye bibliografía e índice
N2  - Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research
ER  -