TY  - BOOK
AU  - Conger,Jay A.
AU  - Williams,Gary A.
AU  - Miller,Robert Bruce
AU  - Cialdini,Robert B.
AU  - Tannen,Deborah
AU  - Perlow,Leslie
AU  - Williams,Stephanie
AU  - Morgan,Nick
AU  - Denning,Stephen
AU  - Elsbach,Kimberly D.
AU  - Hamm,John
AU  - Weeks,Holly
ED  - Harvard Business Review Press.
TI  - HBR's 10 must reads on communication
T2  - HBR's 10 must reads
SN  - 9781422189863
U1  - 658.401 
PY  - 2013///.
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press
KW  - Comunicación organizacional
KW  - Comunicación en administración
KW  - Comunicación eficaz
KW  - Persuación (retórica)
N1  - Disponible en Ebsco Ebooks; Incluye índice (183-190); Change the way you persuade ; Harnessing the science of persuasion ; The power of talk ; The necessary art of persuasion ; Is silence killing your company? ; How to become an authentic speaker ; Telling tales ; How to pitch a brilliant idea ; The five messages leaders must manage ; Taking the stress out of stressful conversations
N2  - The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: pitch your brilliant idea-successfully, connect with your audience, establish credibility, inspire others to carry out your vision, adapt to stakeholders' decision-making style, frame goals around common interests, build consensus and win support. Contraportada
UR  - http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675212&lang=es&site=eds-live
ER  -