TY  - BOOK
AU  - Brown,Paul B.
TI  - Marketing masters: lessons in the art of marketing from those who do it best 
SN  - 0060158689
U1  - 658.8 
PY  - 1988///
CY  - New York
PB  - Harper & Row
KW  - Casos en mercadeo
KW  - Planeación de mercadeo
KW  - Mercadeo
KW  - Estados Unidos
KW  - Mercadeo -- United States -- Case studies
N1  - Includes index
ER  -