TY  - BOOK
AU  - Duarte,Nancy
ED  - Harvard Business Review Press.
TI  - HBR guide to persuasive presentations
T2  - Harvard Business Review guides
SN  - 9781422187104
U1  - 658.4 
PY  - 2012///
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press
KW  - Comunicación audiovisual
KW  - Guías
KW  - Comunicación en administración
KW  - Comunicación en los negocios
KW  - Comunicación oral
KW  - Persuasión (Retorica)
N1  - Disponible en Ebsco Ebooks; Incluye índice (223-227); Section 1: Audience. Know your audience and build empathy ; Section 2: Message. Develop persuasive content ; Section 3 : Story. Use storytelling principles and structure to engage your audience ; Section 4: Media. Identify the best modes for communicating your message ; Section 5: Slides. Conceptualize and simplify the display of information ; Section 6 : Delivery. Deliver your presentation authentically ; Section 7 : Impact. Measure \ and increase \ your presentation´s impact on your audience
N2  - Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results
UR  - http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675199&lang=es&site=eds-live
ER  -