TY  - BOOK
AU  - Lumley,James E.A.
TI  - Sell it by mail: making your product the one they buy 
SN  - 0471879088
U1  - 658.84 
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Canales de venta
KW  - Tele mercadeo
KW  - Ventas Por Correo
KW  - Vendedores y arte de vender
KW  - Mercadeo directo
N1  - Includes index
ER  -