TY  - BOOK
AU  - Ohmae,Kenichi
TI  - The mind of the strategist: the art of japanese business 
SN  - 9780070479043
U1  - 658.4012 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Investigación de productos
KW  - Estrategias de mercadeo
KW  - Administración industrial
KW  - Japón
N1  - Incluye índice; The Art of Strategic Thinking -- Analysis: The Starting Point -- Four Routes to Strategic Advantage ; Focusing on Key Factors -- Building on Relative Superiority -- Pursuing Aggressive Initiatives -- Exploiting Strategic Degrees of Freedom -- The Secret of Strategic Vision -- Building Successful Strategies -- The Strategic Triangle -- Customer-Based Strategies -- Corporate-Based Strategies -- Competitor-Based Strategies -- Corporate Strategy -- Modern Strategic Realities - Understanding the Economic Environment -- Coping with Strategic Change -- Japan: Myths and Realities -- Foresighted Decision Making -- A Strategic Success Formula?
ER  -