TY  - BOOK
AU  - Bernarda,Gregory
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Smith,Alan
TI  - Value proposition design: how to create products and services customers want 
T2  - : Strategyzer 
SN  - 1118968050
U1  - 658.4012 
PY  - 2014///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Gestión de la producción
KW  - Control de calidad
KW  - Negocios
KW  - Planificación
KW  - Relaciones con los clientes
KW  - Planificación estratégica
KW  - Servicio al cliente
KW  - Administración
KW  - Administración de la producción
KW  - Adm_Administración y organizaciones
KW  - Adm_Administración y organizaciones_Espíritu emprendedor
KW  - Adm_Administración y organizaciones_Emprendimiento social
KW  - MDM_Ciclo III
KW  - MDM_Ciclo III_Gerencia estratégica de productos
N1  - Incluye índice; Otros autores: Yves Pigneur, Gregory Bernarda, Alan Smith; Canvas. Customer profile ; Value map ; Fit \\ Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations \\ Test. What to test ; Testing step\by\step ; Experiment library ; Bringing it all together \\ Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)\commerce
N2  - The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzercom
ER  -